News
Introduction to Online Marketing for Screen Printers
Online Marketing, Digital Marketing, Internet Marketing… They all mean the same thing, and can include any of the following: Website Blogs Search Engine Optimization (SEO) Pay-per-Click Ads (PPC) Display Advertising Online Lead Generation (or buying) Social Media Social Ads (or Social Pay-per Click) Local Citations (link building) Reviews and reputation building Email Marketing Needless to say, online marketing is important for screen […]
Establishing Your Screen Printing Brand's Instagram Presence
Having a social media presence for your screen printing business is really important in today’s society. Social media accounts allow potential clients to easily find and view your work. Around 81% of the U.S. population has some type of social media account. Leveraging these platforms allows you to easily build your brand image and reach […]
6 Steps to Getting Your RAD Screen Printing Business Online
So, you have started screen printing and have begun supplying your customers with awesome tees. Now it’s time to get your screen printing business online and share your brand with the masses.
The 3 Types of Marketing Emails You Should Be Sending
Over the past 18 months, I’ve managed close to a million email sends specific to the screen printing industry. Despite some popular new age belief, email is still the channel generating the highest ROI for marketers (VentureBeat). According to a study by the Direct Marketing Association, email marketing yields an average 4,300% Return On Investment […]
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Tote Bags Are Totes In
Being able to offer more than just shirts to your customers can help set you apart from other printers in your area. Keeping an eye on current trends is a great way to find something you can produce easily, and that people will love. Take tote bags for example! Just walking down the street, you’ve […]
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Taking Advantage of the Solar Eclipse and Other Events
The contiguous United States is about to experience a rare and amazing event, a total solar eclipse. A solar eclipse is when the moon passes between Earth and the Sun. For most viewers, the sun is partially obscured, while for some in a narrow path across Earth’s surface, the Sun is totally obscured. In that […]
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[VIDEO] Help Make A Better T-Shirt With Allmade Apparel
Help break the cycle of low cost, low end garment manufacturing that takes the most out of the environment and gives the least to the hands that make it. Allmade apparel is made from recycled plastic bottles and organic cotton, sewn in Haiti for a living wage, with proceeds going to support orphan prevention and care. […]
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Marketing Your Screen Printing Shop with Social Media
Need customers? They certainly are out there. The good news is that it is even easier than ever before to get them to notice your shop and become your newest customer singing your praises. How do you do that you may ask? Using the power of social media to aid with marketing your screen printing […]
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Cooking a Thanksgiving Feast with Screen Printing Equipment!
Thanksgiving is a wonderful time of the year to appreciate what we have, cherish our loved ones, and… whip out your screen printing gear? Exactly 😎 First we started by heating our all-veggie Thanksgiving feast with our Hot Roq Quartz Flash. This got the internal temperature up and primed the meal for a good crisping. […]
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Your Baby is Ugly
“What did he just say?” Your baby is ugly?! Here comes the hate. And by baby, I don’t mean your offspring. I mean your t-shirt design, embroidery idea or product plan for your new apparel line. Look out. Are you sure you are going with that? Be careful. Confirmation Bias What we want to talk […]
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